“Man, despite his artistic pretensions, his sophistication and many accomplishments, owes the fact of his existence to a six-inch layer of topsoil and the fact that it rains.” ~ source unknown
This week, we celebrate World Soil Day and give thanks for this magical microcosm to which we owe our whole existence!
Here’s the quick and dirty on the soil deals on our delicious regenerative nut butters: enter the code SoilLove22 at checkout on our web store to receive 22% off our delicious stone ground coconut butter, sprouted almond butter, and chocolate versions of both*.
We are offering 33% off all our products purchased through our website to anyone purchases one of their books and sends us an email documenting the purchase*. Links to purchase their book through various retailers and e-tailers can be found on their website.
*Offers good through midnight on Monday 12/11
Wanna talk dirty? Here is the deeper dive for those of you who want to help us build more soil:
As we celebrate soil, wildfires continue to erupt and ravage California, this time in the southern part of the state, where over 45,000 acres are burning as we write. Our hearts go out to those affected. This Facebook Crisis Response page lists ways you can help.
We are reminded both that climate change is ablaze, and also that the solution is right under our feet. All we have to do is put the massive imbalanced excess of carbon in the atmosphere that is causing disruptive climate conditions and weather events back in the ground!
This is where it was before we released it through degenerative agricultural practices and fossil fuel burning. We can do that by sequestering it in the soil through regenerative agricultural practices. Read more in this recent New York Times article.
Soil is an astoundingly simple solution to astoundingly complex problems! But it requires rapid global systemic implementation. For our part, we have committed to becoming the world’s first carbon negative nut butter company. We’re small compared to the rest of our industry’s players, but we are hoping that other companies follow suit.
We have made a climate commitment along with 141 other food companies as part of the Climate Collaborative to take action in 9 areas of our business to help reverse climate change. Half of our product line was recently rated Best for the World in the comprehensive third-party HowGood rating system, and the other half was rated Great for the World.
We need your help to accomplish our lofty goals! If you want to get involved in any way, whether as an adviser, employee, partner, investor, etc, please reach out to us because we need to collaborate to reach our goals. Team work makes the dream work! This is some of the Great Work of our time and we look forward to doing it in collaboration with all you brilliant humans!
The Soil Story reveals how soil can reverse climate change.
“Set yourself a purpose, a goal, a ‘for this’, a lofty and noble ‘for this.’ And perish in the attempt–I know of no better life’s purpose than to perish in attempting the great and impossible.” – Nietzsche